You’ve reached for aloe when you’ve spent too much time in the sun. You’ve seen it listed as an ingredient in many of your personal care products. It’s always been there. Simple. Ordinary. Trusted.
There’s a reason Aloe Vera gel is trusted in products you see everyday. And that reason dates back thousands of years. The earliest civilizations revered this extraordinary botanical for its astonishing properties. Its legendary uses have been passed down through time, enhanced by scientific innovation and centuries of experience.